I would be interested to see what the common thinking is the new princes of marketing using brain sturtures to evoke hard core sells and marketing campaigns when the science is just not there - I have just written a short blog on the topic I would be keen to obtain some feedback - I have also included some interesting links to the Lizard Brain and another brain scientist.

My site below

link deleted by mod

Using fake sciencey sounding marketing isn't new. Personally I don't expect the marketing technique to change, what's more important is people being educated enough to be skeptical of the claims made by companies.