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"Calm or Fiery? Language of Political Candidate Should Match the Times"

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Interesting sudy...
"Potential voters who see the nation as being in dire economic straits view a presidential candidate as more “presidential” when he or she uses high-intensity, emotional language, a new study suggests"





Incidently, this is exactly how the parliament & presidential campains were ran by the right wing party in Poland earlier this year.
They were able to convince many of the voters that the nation is in terrible condition and built their entire campain of emotional, high intensity language on that notion. They won both the parliamnet and the presidential elections by quite a margin.

Edited by koti

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