Groundbreaking Aussie research

[JohnB]

Reported today in the Herald Sun is a groundbreaking report entitled "What Men Really Want From Women".

 

THEY don't always say it out loud - but men really do want women with sex appeal.

Bedroom chemistry is far more important than many men are willing to admit, a study has found.

 

In short, they are highly attracted to nice breasts and a cute backside.

 

Somehow I don't think that this is news to the male 50% of the population.

 

This has to be right up there with the survey that found "sad people are more likely to be depressed than happy people".

[A Tripolation]

...I find pretty girls attractive??? Oh...Oh God! I never knew!!!

[swansont]

Reported today in the Herald Sun is a groundbreaking report entitled "What Men Really Want From Women".

 

 

 

Somehow I don't think that this is news to the male 50% of the population.

 

This has to be right up there with the survey that found "sad people are more likely to be depressed than happy people".

 

That's the problem though — it's the expected answer, so it might seem like a waste of money. One might question the extent to which advertising/marketing research is science, but it's valid to do experiments to confirm "obvious" topics because sometimes the answer is contrary to the conventional wisdom.

[JohnB]

As a general principle I would agree.

 

However this is advertising research. Advertising has an adage, "Sex sells". It has this because of a long history of advertising campaigns that shows it to be true. They don't put pretty girls into car ads for nothing, they put them in because experience shows that those ads sell more cars. So in this case, the news is redundant. It's not "conventional wisdom", it's impirical knowledge from experience.

[ajb]

Was this work submitted to the J. Ble. Ob.?

 

 

* that is the Journal of the Bleeding Obvious.

[timo]

I'm not really convinced that my research is more groundbreaking or of interest to more people than this one.

[ajb]

I'm not really convinced that my research is more groundbreaking or of interest to more people than this one.

 

I know how you feel, my citations are very poor.

[swansont]

As a general principle I would agree.

 

However this is advertising research. Advertising has an adage, "Sex sells". It has this because of a long history of advertising campaigns that shows it to be true. They don't put pretty girls into car ads for nothing, they put them in because experience shows that those ads sell more cars. So in this case, the news is redundant. It's not "conventional wisdom", it's impirical knowledge from experience.

 

Right. But what was the research — was it simply a confirmation that T&A sells products, or was it a broader survey, designed to see if there was something else that went into the equation? If it was the former, the it was wasted money. If it was the latter and they just found out that there are no other identifiable factors then it only looks redundant but information was gained — responses do not depend on the other factors that were tested.

[Phi for All]

This has to be right up there with the survey that found "sad people are more likely to be depressed than happy people".

A report that led directly to the manufacture of Accutane, a medication for teens with severe acne which can also cause depression.